Email Marketing Blog

I had the pleasure of presenting at the DMA E-mail Marketing conference recently and discussed the subject of using forms in e-mail marketing campaigns as a method of data collection. This seemed to touch a few raw nerves with some of the delegates I spoke to afterwards who are finding it increasingly complex to include [...]

Email marketing is the darling of direct marketing for a reason – it is inexpensive and it works really well.   Maybe too well.   Whenever we send out a blast, we earn revenue.  It costs us little in hard expenses to do so.  Just like letting children loose in the candy store, this can be very [...]

This year the DMA’s Email Marketing Council is represented at Inbox/Outbox by Skip Fidura, Dela Quist and Kath Pay. For the full programme click here.
Lunchtime Keynote: Email in a Web 2.0 World (Session 6) DAY ONE
Presented by Skip Fidura, Email Partner, OgilvyOne
Hosted by The Direct Marketing Association (DMA)
Skip Fidura from OgilvyOne and the [...]

The better we understand our customers the better we can communicate and use the power of email more effectively.
Sounds blindingly obvious doesn’t it, but just how many companies do communicate effectively ‘one-to-one’ with their customers, with a channel that allows them to do it, cost effectively. Not that many as most see email marketing as [...]

The email marketplace is a crowded one.  Volumes of emails being sent are rapidly increasing as it is continually being proven to be a responsive and cost effective means of customer communication and acquisition.  It has therefore never been more important to ensure that communication with consumers via this media is effectively managed so as [...]

B2B marketers accelerate use of email marketing.
Recently we conducted a survey with B2B Marketing magazine and found that UK businesses are increasing their use of email to engage with both customers and prospects. Over three quarters (78%) of UK B2B marketers consider email to be either a "critical" or "very important" part of their marketing [...]

The spam issue reared its head again recently in a widely unreported, but very interesting survey from Q Interactive and Marketing Sherpa. It revealed that over half of US respondents (56%) consider marketing messages from known senders to be spam if the message "is just not interesting to me". A further 50% said they received [...]

Just a quick reminder about our next DMA Email Marketing Conference: "Customer Focused Emails: Marketing to people not lists", which is being held at the London Zoo this Thursday, June 5th.
We’ve got some great speakers lined up, including Stephanie Miller of Return Path who’s flying over from New York to be the Keynote Speaker….if you’ve [...]