eROI, a US based email marketing agency, have released their report on the subscribe and unsubscribe process and how email marketers in the United States entitled ‘The Cradle & The Grave: Opt-In, Opt-Out & Feedback Loops’. Amongst many other findings the report noted that 76% of marketers did not give their subscribers the option to change their frequency settings.

Whilst legislation clearly differs between the UK and US the report provides plenty of interesting figures and ideas for how email marketers based on how US email marketers are currently differing in their approaches to getting subscribers to opt-in and what happens in terms of systems and feedback once they opt-out. So if you are looking for some ideas and think that there may be room for improvement in your process then download this report now.

The report has kindly been made available via eROI and the DMA’s partnership with the EEC (Email Experience Council) is available to DMA members, logging into the research centre. Thanks to both eROI and EEC.

Note: This report is based on the US legislation governing email marketing which is substantially different from UK and EU legislation governing email marketing. Members must comply with the UK legal requirements on email marketing.