Jeanniey Mullens, founder of the Email Experience Council recently wrote about the successes of a Project they did for the women’s Bean Project. Led by Stephanie Miller of Return Path, the aim of the project was for peers and competitors of the email marketing industry to put their expertise to use and work together to help a good cause.
Not only does Jeanniey detail the successes of the program, but she also reveals the details of the program the experts designed – which is a great insight into how a typical, well constructed email program should look like. It includes Content Strategy, Design, Infrastructure, List Growth and a Wireframe Sample.
So congratulations to the eec and the volunteers of this project – by all accounts it was a great success and a fantastic example to us all.
You can read the full details of the project here.
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