Conference: Customer focused email – marketing to people not lists

The Email Marketing Conference
Customer focused email – marketing to people not lists

In 2007 email marketing volumes overtook traditional print direct marketing for the first time. Whatever sector you work in email marketing is a powerful tool to reach your customers and promote your message and brand. But are you maximising the advantage email can give you?

With volumes set to continue rising how can you ensure your email acheives its aims? At this conference you will gain essential knowledge on the latest trends and practices on identifying your customer, delivering your message, maximising click through and measuring the response.

Course Benefits:

Explore how to connect with your customers to maximise outcomes.
Gain a fundamental understanding of how to use data to achieve your objectives.
Get real-life ideas of what works and what doesn’t in email campaigns.
Discover how to effectively measure your campaigns.

Take away:
Delegates will receive a complimentary USB stick with all the presentations.

Date:	Thursday 5 June 2008
Time:	9.00am – 4.30pm
Venue:	London Zoo, Regents Park, NW1
Cost:	DMA Members Standard £295.00 (+ VAT) Charities/sole traders £250.75 (+ VAT)
	Non Members Standard £425.00 (+ VAT) Charities/sole traders £361.25 (+ VAT)

Agenda:

09.00	Registration and coffee
09.30	Chair’s welcome Jonathan Burston, Sales Director, CACI
09.40	Panel discussion – Why being customer focused is so important? speakers from throughout the day
10.10	Keynote presentation How to focus on your subscribers: making a case for a new customer centric approach Are you suffering from diminishing returns, decreasing subscriber engagement, lower response, lower conversions, lack of engagement, increasing opt-outs, poor deliverability? In this session Stephanie Miller of Return Path will share with you why the days of mass broadcast may indeed be limited and how organisations can create a subscriber centric approach. She’ll show you how to make a business case for doing it, ensuring senior management buy in, enabling you to create unique and powerful subscriber experiences. Stephanie Miller, Global Markets Catalyst, Return Path
10.50	Coffee and networking
11.20	Data for driving email marketing James Bunting, Head of Client Services, Communicator Corporation
11.40	Segmentation and targeting: how to speak directly to your customers In order to connect with your customers, every single element of every single email you send, from subject line to content, links and call to action, must be compelling and engaging. Get tips and real life ideas for stepping up your own email marketing through segmentation and targeting Denise Cox, Newsletter Specialist, Newsweaver
12.10	Relevancy in email Simone Barratt, UK Managing Director, eDialog
12.40	Lunch and pass to the zoo!
14.30	An eye-opening expose on 47 major e-retailers campaigns, and the lessons to be learned dotMailer’s Hitting the Mark report caused waves in the press this year. An eye-opening study of email campaigns from 47 major e-retailer from Argos to Woolworths, the report pulled no punches. Tink Taylor discusses the results – both surprising and revealing, and the valuable lessons to be learnt by every emarketeer. Tink Taylor, Business Development Director, dotMailer
15.00	Frequency and timing Skip Fidura, Managing Director, OgilvyOne Worldwide and Vice-Chair, Email Marketing Council, DMA
15.30	Tea and networking
15.50	Measurement – Metrics for understanding Dela Quist, CEO, Alchemy Worx
15.50	Questions and Chair’s closing remarks
16.30	Close of conference

To Book:

Phone:	Catherine Gibbon on 020 7291 3355
Email:	catherine.gibbon@dma.org.uk
Fax:	Please click on booking form , complete and send to: 020 7323 4426 Please read our booking terms and conditions before making your booking