Email Marketing Blog

Yesterday I attended the Privacy session at the Email Insider Summit in Florida.
One of the key points that I took away from this presentation was an offshoot of a point raised by Return Path’s Tom Bartel. Now we all know that in order to comply with legislation we need to publish our Privacy Policy [...]

It might be worth giving your email designers the week off occasionally.
It might be that something different grabs people’s attention or it could be that people can read text emails.  Recent text only campaigns Data Media and Research have sent out have seen results as good as the emails with images. However with further [...]

eROI, a US based email marketing agency, have released their report on the subscribe and unsubscribe process and how email marketers in the United States entitled ‘The Cradle & The Grave: Opt-In, Opt-Out & Feedback Loops’. Amongst many other findings the report noted that 76% of marketers did not give their subscribers the option to [...]

Jeanniey Mullens, founder of the Email Experience Council recently wrote about the successes of a Project they did for the women’s Bean Project. Led by Stephanie Miller of Return Path, the aim of the project was for peers and competitors of the email marketing industry to put their expertise to use and work together to [...]

The Email Marketing Conference Customer focused email – marketing to people not lists
In 2007 email marketing volumes overtook traditional print direct marketing for the first time. Whatever sector you work in email marketing is a powerful tool to reach your customers and promote your message and brand. But are you maximising the advantage email [...]

If automated demand generation is to be more than just the latest ‘craze’ sweeping the marketing sector, then we need to get back to basics – and fast.
Ah, for the days when direct marketing was easy! You identify the best prospects for your product, create a wizzy direct mail campaign, print, enclose and post it [...]

Email marketing is very cyclical by nature – it’s never ‘finished’, and that is the beauty of it. The cycle includes: testing, sending, analysing, changing and repeating. This process allows you to improve your results and ROI each and every time you send.
Here are a few of the cost-effective tools available to help you achieve [...]