Tweet{lang: ‘en-GB’}The way people handle their business inbox has changed a lot over the last few years. This impacts how you should craft your content, the subject line and the from. It also highlights how your permission gets challenged every time you appear – and how your emails must not over step the boundaries of [...]

Tweet{lang: ‘en-GB’}Earlier this year in February, the DMA Email Marketing Council held "Effective Email Marketing" conferences in Bristol and Edinburgh. The events were very well attended and feedback was extremely good. As chair of them both I had the pleasure of attending both conferences and here are some of my ‘takeaways’. Phil Singh, emailvision gave [...]

Tweet{lang: ‘en-GB’}What would you do if you found out that 1% of your email list was generating 20% of your revenue? You might target your big spenders in a different way or develop products aimed specifically at them; alternatively, you might look at ways of persuading the other 99% of subscribers to buy more. Both [...]

Tweet{lang: ‘en-GB’}I was asked an interesting question this week in an interview for an Australian Publication, Marketing Magazine. They asked: "In your opinion, has the tightening of laws and regulations around email marketing been beneficial or detrimental to the industry? Why?" Hmmm…where to begin? I believe it has been totally beneficial – but not for [...]

Tweet{lang: ‘en-GB’}The bloggers on this site are either full or co-opted members of the council or are contributing to the council by working on one of our very active hubs. Email Marketing Council Members Chris Combemale, Emailvision (UK) Ltd (Chair) Skip Fidura, dotAgency (Vice-Chair) Simone Barratt, e-Dialog EMEA James Bunting, Communicator Jonathan Burston, CACI Ltd Richard [...]

Tweet{lang: ‘en-GB’} Infobox is the Email Marketing Council’s monthly newsletter. It is free and available to both non-members and members. Each month it is jam-packed full of best practice and informative articles by international thought leaders, aimed to assist you in improving all aspects of your email marketing campaigns. Sign up here to receive this [...]

Tweet{lang: ‘en-GB’}DMA’s Mission The mission of the DMA is to maximise value for members whilst maintaining and enhancing consumers’ trust and confidence in direct marketing. Introduction The Direct Marketing Association UK is Europe’s largest trade association in the marketing and communications sector. The DMA was formed in 1992, following the merger of various like-minded trade [...]